Your data is your data: YAGRO’s Gold Standard for farmer data rights
With the explosion of technology on farm, data ownership has become a critical topic for UK agriculture. Our industry is maturing away from single software solutions, towards an inter-connected, intelligent network where farmers can unlock incredible value by sharing data. To safeguard this value to farmers, data ownership becomes dramatically more important – and complex. We want to lead the industry on data rights just as we do on technology and have thus updated our terms – to maintain our role as UK farming’s trusted innovators in data.