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Farm Data: The Cornerstone of Agricultural Knowledge

ROSS DAWSON

In the ever-evolving landscape of agriculture, the importance of knowledge cannot be overstated. For arable farmers, it's the bedrock upon which every decision is made, every addition or innovation embraced, and every challenge overcome.  

As arable farming is an annual cycle, decisions for the year often get made quickly and their outcomes carry throughout the season, so they must be correct. 

In this blog, we delve into the role farm data has in enhancing knowledge on farms. 

The Digital Evolution of Knowledge Sharing 

Traditionally, farmers gathered knowledge through experience and social circles – these circles often limited by geography. The advent of social media and the internet has expanded these circles, providing a broader platform for knowledge exchange.  

However, amidst the vast sea of information, the challenge lies in separating truth from misinformation. Belinda Clarke of Agri-TechE recently said we can "de-risk the physical world by learning in the digital one." This is true, but it underlines the importance of having reliable sources of information to learn from.   

For your farm, this means access to verified, validated and clean farm data, which you can use to empower your decision making.  

Knowledge: The Catalyst for Efficiency, Growth, and Risk Mitigation 

Efficiency, growth, and risk mitigation, explored in our previous blogs as core needs across farming businesses, are intrinsically linked to knowledge.  

Furthermore, you can't transition to regenerative agriculture, implement min-till practices, or navigate Sustainable Farming Initiatives (SFIs) without a deep, field-level understanding of their viability and impact.  

If you’re going to effectively mitigate risk and grow your business over the long-term, a sound understanding and strong knowledge of your enterprise is naturally vital. Your farm data provides the opportunity to achieve this accurately. 

What A Farmer Must Know 

Through the season, and on any given day, farmers have their width of knowledge tested by many aspects of their operation. As mechanics, growers, and stewards of the countryside - you must understand safety protocols, regulations, market forces and the nuances of crop varieties.  

Knowledge is the compass guiding you through these complexities. But it doesn’t all have to be held in your head. There is technology today which can ensure your decisions are accurate and your knowledge of your farm is flawless. 

Seamless Knowledge Transfer and Continuity 

The passing of knowledge from one generation or farm manager to another is a complex yet vital process. Today, with centralised farm data, this transfer has become faster and more accurate.  

Verified farm data ensures that if the person steering the farm is no longer at the helm, the successor can seamlessly pick up operations, avoiding miscommunication and ensuring continuity.  

This is possible through the intuitive nature of our tools, which visualise historic crop, variety and field level data, plus prices and the selling side of the business. Meaning that the knowledge central for continuing an efficient operation is easily transferable to the next generation or manager.  

Farm Data: Your Single Source of Knowledge 

Imagine having a single source for all the knowledge you hold for your farm — operational insights, field performance variation, benchmarks against the market or trusted peer groups. Verified and structured farm data provides this knowledge pool.  

Limit the hunch-feel element of your decision making process and create a secure home for the vast reservoir of information you hold about your farm. Have it visualised for ease of access and benefit from the accurate insights it holds. 

Closing Thoughts: What More Could You Know About Your Farm? 

In conclusion; what more could you know about your farm? YAGRO's farm data solutions empower arable farmers to unlock a deeper understanding of their operations, fostering a new era of informed, knowledge-driven agricultural practice. 

ABOUT THE AUTHOR: Ross grew up on his family's arable farm near Bury St Edmunds, where he currently lives with his wife, son and cocker spaniel named Bella. Ross has been involved in agriculture his whole career, starting off in seed sales, where he also gained his BASIS Seed Sellers qualification, before moving into purchasing arable Inputs, including seed, fertiliser & crop protection products. Before joining YAGRO, Ross was the Farmer Engagement Manager for Camgrain. In his words: "I pride myself on my ability to communicate, engage and cultivate relationships with customers to best support, develop, and grow their businesses. I have always had a fascination with technology and believe that organised, validated, ‘real world’ data will be pivotal for enhancing decision making on farms as we move through the next phases of UK agriculture."