People and Expertise

A multidisciplinary team combining agricultural expertise, data science, and secure technology to help farmers and supply chains make better decisions.

Our team works across agriculture and the food supply chain to transform complex farm data into trusted insight and practical outcomes.

Our Expertise

Agricultural Insight

Experts in farm business performance, crop production systems, and practical farm decision-making.

Our team works closely with farmers, agronomists and advisors to ensure data reflects the realities of farming.

Data Science & Analytics

We design analytical models that transform raw farm data into benchmarking, forecasting, and actionable insights.

Our platforms organise, validate and analyse complex agricultural datasets at scale. All in a matter of minutes.

Sustainability & Carbon

Working across multiple agricultural supply chains on carbon footprint analysis and sustainability measurement.


Our work supports benchmarking performance and identifying improvement opportunities.

Secure Data Engineering

Supporting thousands of farm datasets, our engineers design platforms that securely ingest, validate and structure agricultural data from multiple systems and partners.

This ensures data can be trusted, audited and reused across programmes and supply chains.

Programme Delivery

Experienced project and programme managers delivering complex agricultural data programmes for government, supply chains and industry.

Our work includes managing large datasets, coordinating multidisciplinary teams and delivering reporting at scale.

Our Management Team

Rebecca Geraghty

Managing Director

Alex Hann

Senior Product Manager

Christie Webb

People Manager and HSE

David Legge

Engineering Manager

Emma Kelcher

Commercial Lead

Lottie Durrant

Strategy and Operations Lead

Rupert Harlow

Marketing And Communications Lead

Shirley Eves-van den Akker

Head of Data